Delivered a structured discovery and briefing framework to strengthen strategic clarity, stakeholder alignment and creative delivery across a multi-brand portfolio.

Role
Head of Studio | Creative Operations Lead
Led briefing strategy, stakeholder alignment and creative intake governance across Brand, Marketing, Commercial and Studio teams.

Challenge
Inconsistent briefing quality was impacting delivery efficiency and creative effectiveness.

Briefs lacked clear objectives, audience insight and strategic context, leading to rework, extended feedback cycles and misalignment between business intent and creative execution.

Approach
Repositioned briefing as a critical part of the discovery phase, introducing a structured framework to define strategic direction before work entered production.

Aligned teams through:
• clear objectives and success measures
• audience insight and strategic context
• structured briefing and approval workflows
• early stakeholder alignment

Delivery
• Developed a standardised briefing framework defining objectives, insight and strategic direction
• Introduced approval checkpoints to improve clarity and reduce rework
• Delivered workshops focused on SMART objectives and strategic thinking
• Partnered with Abigail Dixon, Founder of The Whole Marketer, to support workshop delivery
• Embedded consistent ways of working across Brand, Marketing, Commercial and Studio teams

Impact
Improved clarity and alignment from the outset, strengthening the quality of creative output.

• Reduced revisions and feedback cycles
• Improved alignment between business objectives and creative execution
• Increased delivery efficiency and stakeholder confidence