JANE HAULDREN
Senior Creative Manager
janehauldren@hotmail.com | +44 (7753) 240697
www.janehauldren.com | LinkedIn | Featured in Martech Outlook
Career Summary
Experienced and practical creative leader with 25 years shaping premium brand growth across tech, product, and lifestyle sectors. Combines visionary thinking with operational rigour to enhance storytelling across campaigns, digital, print, and experiential platforms. Proven in leading high-impact creative projects, managing end-to-end production, and inspiring multidisciplinary teams with clarity, collaboration, and commercial focus. Builds agile, high-performing in-house teams and nurtures emerging talent to consistently surpass expectations.
Core Competencies
• Creative strategy aligned with commercial & brand goals
• Brand development & multichannel campaign execution
• Studio leadership, workflow optimisation & AI integration
• Strategic, conceptual copywriting & content development
• Cross-functional collaboration & stakeholder engagement
• Team development, mentoring & people-first leadership
• Proficiency in Adobe Creative Suite, studio tools & AI-driven platforms
• Driving brand creativity & consistency across global markets
Key Achievements
• 12 Industry Awards for outstanding creative excellence: The Drum, D&AD, IVCA.
• 19 Brand Performance Awards, including high-impact campaigns for TripAdvisor and YouGov.
Professional Experience
Whitbread PLC (UK's largest operator of hotels and restaurants) – London, UK
Senior Creative Manager 09/2020 – 07/2025
Led creative direction and studio operations across Whitbread’s brand ecosystem: Premier Inn, Hub, ZIP, and restaurant brands. Delivered insight-driven campaigns spanning digital, print, CRM, social, and environmental media. Championed in-house excellence by streamlining workflows, embedding strategic storytelling, and fostering high-performance collaboration.
• Directed a multi-award-winning team, reducing time-to-market by 25%.
• Reengineered processes to cut production timelines by 30% and eliminate rework.
• Strengthened cross-functional collaboration, boosting efficiency and cohesion.
• Delivered business impact through brand-led creative that performed.
Senior Design Manager 10/2016 – 08/2020
Directed brand transformation during a period of high growth: defined design strategy and a creative masterplan supporting long-term brand objectives.
• Crafted audience-centric creative that enhanced brand equity.
• Developed scalable design systems and tools to support consistency.
• Aligned stakeholders around a shared creative and strategic vision.
• Reinforced team collaboration to drive stronger outcomes.
Previous Roles
Creative Lead / Senior Art Director 2000–2016
Agencies incl. The Maverick Group, Blackbridge, Cheil, Engage Works, Apple, Samsung, BSkyB & Imagination
• Directed multichannel campaigns across retail, tech and lifestyle sectors for global brands.
• Elevated brand equity through immersive, content-led activations and experiential design.
• Translated complex briefs into award-winning, digitally enabled creative solutions.
• Collaborated with agencies and clients to deliver strategic, audience-focused storytelling.
Education & Qualifications
• Royal College of Art – MA in Applied Arts
• Manchester Metropolitan University – BA in 3D Design
• University for the Creative Arts – Diploma in Foundation Studies in Art & Design
• Adobe Certified Professional – Photoshop Visual Design (AI 2025)
• Whitbread Change Management Initiative – Microsoft 365 Adoption & Training
Technical Skills
• Planning & Collaboration: Asana, Float, Trello, Slack, Miro, Microsoft 365
• Design & Execution: Adobe Creative Suite, Figma, Canva, AI-enabled creative tools