We created an immersive walkway to enhance the arrival experience for guests.

Issue
Premier Inn London Heathrow Airport Terminal 4 is just a short walk from the airport. We aimed to transform this route with a cost-efficient, high-impact solution that gives guests a positive and memorable experience from start to finish.

Insight
A key part of Premier Inn’s mission is delivering great experiences. We also focus on reducing our carbon footprint and promoting sustainability. Guided by these goals, we sought to invigorate our new space by using the proven impact of lighting on mood.

Idea
With this in mind, we asked: What if we transformed the walkway into a sustainable, welcoming journey? We filtered natural light through 34 pairs of coloured polypropylene panels. Using our brand palette, warm hues calm guests as they head to the hotel, while cooler shades energise them on the way to the airport. The walkway now glows with a harmonious, weather-responsive spectrum, creating an immersive experience.

Impact
As a result of this transformation, guests have overwhelmingly expressed appreciation for the Link Bridge Experience. They describe our light-filled installation as relaxing, calming, helpful, and inviting. This highlights the powerful impact it has made.