Our visual identity​​​​​​​​.

Issue
The launch of our new brand platform, ‘Rest easy’, necessitated a complete overhaul of our visual identity, tone of voice, and brand guidelines to align with this refreshed direction.

Insight
A well-crafted brand book is essential for establishing a strong identity and enabling teams to deliver consistent messaging and design across all channels. It offers a shared understanding of our brand world and how it should be applied throughout the organisation. 

Idea
We created a detailed brand guide to explain the meaning behind ‘Rest easy’ and bring our personality to life. It covers everything from core principles and logo use to typography, colour schemes, iconography, photography, and tone of voice.

Impact
The guide continues to define our brand purpose, personality, and values, enabling teams to establish genuine connections with our audiences and maintain consistency across every touchpoint.