hub by Premier Inn | Brand Rollout

Delivered the rollout of a digitally led brand identity across urban hotel environments.

Role
Studio Manager | Creative Operations Lead
Led brand rollout, governance and stakeholder alignment.

Challenge
hub required a distinct identity that could scale across digital platforms, app experiences and physical environments during rapid expansion.

Approach
Positioned the identity as a governed brand system to enable consistent delivery across digital and physical touchpoints.

Delivery
• Developed structured guidelines across digital, app and estate environments
• Translated identity into practical implementation frameworks
• Enabled consistent application across marketing, digital and on-site communications

Impact
Delivered a cohesive rollout across digital and physical environments.
• Reduced interpretation risk across teams and locations
• Enabled consistent, scalable delivery across urban hotel sites

hub Brand Identity Compact urban identity designed for digital and physical environments.

hub Brand Identity
Compact urban identity designed for digital and physical environments.

Digital Guest Experience Identity applied across app, access systems and in-room technology.

Digital Guest Experience
Identity applied across app, access systems and in-room technology.

Operational Brand Rollout Guidance ensuring consistency across guest-facing interactions.

Operational Brand Rollout
Guidance ensuring consistency across guest-facing interactions.

Spatial Brand Expression Identity translated into materials, colour and digital interfaces.

Spatial Brand Expression
Identity translated into materials, colour and digital interfaces.

Brand Strategy Framework Defined purpose, proposition and personality across the brand.

Brand Strategy Framework
Defined purpose, proposition and personality across the brand.

Brand System Guidance Structured rules for typography, colour and logo application.

Brand System Guidance
Structured rules for typography, colour and logo application.