Delivered a scalable product platform connecting room propositions, innovation, and brand storytelling across the digital experience.

Role
Studio Manager | Creative Operations Lead
Led end-to-end content strategy, production and delivery across the platform.

Challenge
Premier Inn's product ecosystem had grown complex, spanning multiple room types and innovations. The challenge was simplifying this into a clear, customer-focused digital experience without losing the depth of the proposition.

Approach
Established "Our Rooms" as the central product hub, built on a modular structure to support navigation, engagement, and conversion across the full room portfolio.

Delivery
• Led delivery of the Our Rooms hero page and connected ecosystem
• Managed content across key pages: Our Rooms, CleanProtect™, Our Innovation Story, Premier Plus and Family Rooms
• Led production of the Our Rooms film, extending the platform into motion and campaign storytelling
• Established a consistent visual and content system across shoots, features and messaging
• Integrated product, partnership and campaign narratives across key room propositions

Impact
• Simplified a complex product offer into a clear, customer-first journey
• Strengthened conversion through structured content and navigation
• Improved clarity and consistency across digital and in-hotel touchpoints

Live site:
https://www.premierinn.com/gb/en/sleep/our-rooms.html