Delivered an integrated B2B campaign to strengthen proposition clarity and improve performance across key channels.

Role
Head of Studio | Creative Operations Lead
Led campaign delivery, stakeholder alignment and creative production across B2B marketing channels.

Challenge
B2B communications lacked cohesion and cut-through, with fragmented, product-led messaging limiting engagement with SME and corporate audiences.

Approach
Reframed messaging around real business travel needs, aligning creative, media and commercial objectives across channels.

Delivery
• Delivered “Back to Work” campaign across LinkedIn, Meta, display and web
• Developed a structured B2B campaign toolkit and messaging framework
• Tailored messaging by audience segment to improve relevance
• Integrated creative, media and commercial objectives across channels

Impact
Delivered significant performance uplift across B2B channels.
• LinkedIn performance increased by 1443% vs budget
• Meta performance increased by 59%
• Display performance increased by 92%

Improved engagement and strengthened proposition clarity for SME and corporate audiences.