Designed and implemented a WCAG-compliant colour framework to improve accessibility and consistency across digital channels.

Role
Head of Studio | Creative Operations Lead
Led accessibility governance, brand standards and cross-team alignment across web and CRM.

Challenge
An expanded colour palette required a compliant digital approach, balancing accessibility standards with brand recognition, usability and campaign performance.

Approach
Positioned colour as a governance and accessibility challenge, defining principles to balance compliance, usability and brand consistency.

Delivery
• Conducted cross-channel audit of colour usage across web and CRM
• Assessed contrast ratios, CTA hierarchy and live applications
• Defined compliant usage principles and CTA prioritisation
• Embedded guidance into digital brand standards for consistent application

Impact
Delivered a compliant colour framework across web and CRM environments.
• Improved accessibility compliance and governance
• Increased CTA visibility and usability
• Reduced interpretation risk across teams and agencies