Implemented AI-enabled workflows across the studio to increase delivery speed, capacity and efficiency while maintaining brand governance.

Role
Head of Studio | Creative Operations Lead
Led AI integration across studio workflows, embedding tools, governance and adoption.

Challenge
Rising demand across brands increased pressure on delivery speed and consistency. Unstructured AI adoption risked inconsistency and compliance issues.

Approach
Embedded AI across the creative lifecycle, covering:
• briefing and research
• ideation and concept development
• production and asset creation
• quality assurance and governance

Delivery
• Audited workflows to identify bottlenecks and repeatable tasks
• Introduced AI through pilots, frameworks and team enablement
• Integrated AI into existing workflows with human oversight
• Established governance for consistency and responsible use

Impact
Increased delivery speed, output and efficiency while maintaining quality.

• Concept exploration time reduced ~40%
• Storyboarding reduced from days to hours
• Copy exploration increased from 3–4 to 12+ routes

Enabled scalable, AI-supported delivery and strengthened team capability.