ZIP Brand Rollout | Multi-Site Delivery

Delivered the rollout of a new brand identity across digital, campaigns and estate environments.

Role
Head of Studio | Creative Operations Lead
Led brand rollout, governance and stakeholder alignment across the ZIP launch.

Challenge
ZIP launched as a new brand requiring a distinct identity that could scale consistently across digital, campaigns and physical environments during rapid rollout.

Approach
Positioned the identity as a governed brand system to enable scalable delivery, focusing on:
• structured guidelines and application frameworks
• consistency across channels and environments
• stakeholder alignment across teams
• scalable rollout across locations

Delivery
• Developed structured guidelines covering typography, tone of voice and visual principles
• Translated identity into practical implementation frameworks
• Enabled consistent application across marketing, digital and on-site environments
• Supported rollout across a growing estate and campaign ecosystem

Impact
Launched a clear, differentiated and consistently applied brand identity.
• Reduced interpretation risk across teams and locations
• Enabled scalable rollout across channels and environments
• Supported consistent delivery across a growing portfolio

ZIP Brand Toolkit Structured guidelines to support consistent rollout across all touchpoints.

ZIP Brand Toolkit
Structured guidelines to support consistent rollout across all touchpoints.

Brand Launch Film
Introducing the ZIP identity and brand proposition.

Marketing System Scalable visual language across digital and campaign channels.

Marketing System
Scalable visual language across digital and campaign channels.

Graphic language A simplified graphic system supporting clear communication and reinforcing the brand’s “basics done brilliantly” positioning.

Graphic language
A simplified graphic system supporting clear communication and reinforcing the brand’s “basics done brilliantly” positioning.

Estate rollout The identity translated into the physical hotel environment, ensuring consistent brand expression across ZIP locations.

Estate rollout
The identity translated into the physical hotel environment, ensuring consistent brand expression across ZIP locations.

Customer experience environment The ZIP identity integrated across room design, signage and spatial graphics.

Customer experience environment
The ZIP identity integrated across room design, signage and spatial graphics.