Delivered a product hub connecting room propositions, innovation and brand storytelling across digital experience.

Role
Studio Manager | Creative Operations Lead
Led end-to-end content strategy, production and delivery across the platform.

Challenge
Simplify a complex product ecosystem into a clear customer-focused experience, supporting multiple room types and innovations.

Approach
Established “Our Rooms” as the central product hub, with a modular structure to support navigation, engagement and conversion.

Delivery
• Led delivery of the Our Rooms hero page and supporting ecosystem
• Project managed content across the connected page ecosystem: Our Rooms, CleanProtect™, Our Innovation Story, Premier Plus and Family Rooms
• Supported photoshoots to ensure a consistent visual system across the platform
• Defined content structure across features, benefits and storytelling
• Integrated product, partnership and campaign narratives
• Delivered integrated campaigns across key room propositions

Impact
• Simplified a complex product offer into a clear, customer-first journey
• Strengthened conversion through structured content and navigation
• Improved clarity and consistency across digital and in-hotel touchpoints

Live site:
https://www.premierinn.com/gb/en/sleep/our-rooms.html