Insight
As Jeep celebrates its eighth decade of legendary heritage, we aimed to create an exciting social campaign to promote the latest Jeep model.

Idea
Søken (Norwegian for Quest)
This term refers to a search or pursuit made to find or obtain something.

British racing drivers Max and Tom Chilton will be documented on their journey from Nordkapp, Norway, to Cape Agulhas, South Africa. This adventure will cover 19 countries and span over 17,000 kilometers to set a Guinness World Record. The Cape to Cape 'Søken' quest will make use of state-of-the-art technology and will be shared across social media platforms.

Impact
Jeep has embraced this idea, and it is currently a work in progress.