Crafting visual stories to elevate brand appeal and drive conversion.

Issue
Product imagery is a key part of our brand messaging. Not only for improving conversion on our website, but also to fully represent the reason why we should be the front-of-mind choice over our competitors.

Insight
Imagery is used to seduce, engage, inspire and sell. When people find something attractive or aspirational, they want to buy into that style, product or way of life. We want our imagery to be not only a true and honest representation of our products, but to also attract guests and engage with them.

Idea
To showcase our Ultimate Rooms, which bring the ‘premium economy’ concept to the UK’s budget-hotel market, we worked with Julian Abrams – a true craftsman with a fantastic mastery of light and architecture. He captured the overall vision and the intricate details in a beautiful, graphical way.

Impact
Julian’s photography has been instrumental in increasing our brand profile, helping to reach and resonate with a wider audience and produce a consistent and stylised approach that mirrors the essence of our brand.