Innovating automotive experiences at prestigious motor shows.

Issue
Motor shows are key events for automotive brands to showcase new models, concept cars, and innovations. However, with the rise of digital technology, brands face the challenge of creating retail experiences as engaging and immersive as the technology consumers interact with daily. Automotive brands must integrate cutting-edge technology while remaining true to their brand identity.

Insight
Consumers now expect seamless integration between digital and physical experiences. At motor shows, the challenge was to connect audiences to brands in a meaningful way, using technology that was both innovative and aligned with each brand's core values.

Idea
A team of designers and engineers developed interactive displays and installations to showcase brands such as BMW, Ford, Mercedes, Nissan, Opel and Vauxhall. These displays communicated the latest innovations while creating immersive, connected experiences that reflected each brand’s identity and resonated with the audience.

Impact
The projects contributed to the company's evolution into Engage Works, a world leader in interconnected experiences. Over six years of working on the ‘Big Six’ motor shows, we established a new standard for how brands engage with consumers, blending technology and brand messaging dynamically and authentically.