Insight
Jeep is an American car brand owned by Fiat Chrysler. Production began in 1941 for military use, making Jeep the oldest manufacturer of four-wheel-drive mass-production vehicles. Our task was to create a visually stunning website that is easy to navigate, informative, strong in heritage and unmistakably Jeep.

Idea
Our creative proposition was 'Jeep Rules Apply.' This concept reflects how, in a Jeep, nature, man and machine come together magnificently to provide drivers with the ultimate off-road experience. The seasons, weather conditions, and contextual camouflage enhance the site's visuals, creating a rich and impactful look and feel.

Impact
The project was well-received and received immediate sign-off. Our highly creative approach gave Jeep a distinctive look and feel, inspiring subsequent microsites and banner campaigns. The site was live for four years, with an average increase of 20% in return visits.

www.jeep.co.uk