Issue
The NHS Gateway Clinic, a specialist acupuncture center, faced challenges due to its controversial treatments and rundown premises. The uninviting waiting area made patients feel uncomfortable and stressed while waiting for their appointments, impacting their overall experience.

Insight
A clean, welcoming environment is essential for patients, especially when unwell. The waiting time is a perfect opportunity to share important health messages and create a positive first impression, helping patients feel more at ease and informed.

Idea
We undertook a complete makeover of the clinic, transforming the waiting area on a tight budget. By collaborating with some creative friends, we revitalised the space and designed a seat belt and helmet awareness campaign specifically branded for the clinic. This initiative aimed to raise important health awareness during the wait while creating a space that felt clean, fresh and welcoming for patients. The new environment not only uplifted spirits but also set the tone for a more positive experience.

Impact
The transformation led to the Gateway Clinic being awarded NHS 'Best Survival Clinic 2010' by HRH Prince of Wales, recognising the positive change in the clinic’s environment and its ability to communicate life-saving messages.