Next evolution style rooms.

Issue
If a hotel becomes dated and the room furnishing and prodcuts become tired this can have a negative impact on our brand loyalty and our overall reputation.

Insight
Our guests are at the heart of everything we do, which means we’re always looking for new and innovative ways to enhance your experience. We pride ourselves on continually innovating, refining and enhancing our designs and ideas so that as a business, we’re constantly evolving.

Idea
Check out our Next Evolution Style rooms! We’ve been working hard behind the scenes to give our rooms an enhanced, re-imagined look and feel to provide our guests with even more.

With all that said, we believe that no matter which of our 800+ hotels you choose to stay at, you’ll always experience that consistent level of Premier Inn comfort you know and love, from our warm welcome to our comfy beds.

Impact
Our upgraded rooms have improved our brand image. Our guests have a more luxurious experience, which has had a positive impact. It has increased our brand loyalty and our reputation for excellent customer service and accommodation.

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