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JANE HAULDREN

Bethnal Green
London, E2
+44 (0)7956 843003

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JANE HAULDREN

  • Hello
  • Campaigns & Projects
    • Premier Inn TTL Campaign 'Rest easy'
    • Brand Repositioning and Identity ‘Rest easy’
    • Premier Inn Brand Guidelines 'Rest easy'
    • Premier Inn eCRM 'Revolutionising Email Marketing'
    • Premier Inn Social Media Campaign 'PI TikTok Stars'
    • Premier Inn TTL Campaign 'September Push'
    • Brand Guidelines 'Rest easy'
    • Premier Inn Experiential 'T4 Heathrow Welcome Experience'
    • Premier Inn Social Media Campaigns 'Engaging Conversations'
    • Premier Inn Editorial Campaign Timeout 'One Great Thing'
    • Premier Inn CSR Campaign 'Where's Brolly?'
    • Premier Inn Brand Identity 'ZIP by Premier Inn'
    • Premier Inn B2B Targeted Campaign ‘10%’
    • Premier Inn B2B Tactical Campaign ‘September Back to Work’
    • Premier Inn Brand Identity 'ZIP Typography'
    • Premier Inn Brand Identity 'hub by Premier Inn'
    • Hub by Premier Inn Infomercial 'Hubuddy'
    • Premier Inn TTL Campaign 'Do your thing, we’ll sort the rest'
    • Premier Inn TTL Campaign 'Take it Up a Gear'
    • Premier Inn Branded Out-of-Home (OOH) Hoardings
    • Premier Inn Ancillaries Partnership Campaign 'Hussle'
    • Premier Inn Product Positioning 'Our Innovation Story'
    • Premier Inn CSR Partnership 'Project Art Works'
    • Premier Inn CSR Campaign 'Wishing on a Star'
    • Premier Inn Influencer Campaign 'Summer Passions'
    • Premier Inn Social Media Campaigns 'Growing our TikTok following'
    • Premier Inn eCRM Campaign 'A Great Place to Start'
    • Whitbread IC Campaign 'We all need to be seen'
    • Premier Inn F&B Campaign 'Ready when you are'
    • Premier Inn Visual branding 'Ultimate Rooms'
    • Premier Inn Visual branding 'Lifestyle'
    • Premier Inn PR Campaign 'Big Day Ready'
    • Premier Inn Advertorial Campaign 'Big Day Ready'
    • Premier Inn E-commerce Campaign #TikTokMadeMeBuyIt.
    • Premier Inn TTL Targeted Campaign '1 million £45 rooms'
    • eCRM Operations 'Streamlining Workflows'
    • Premier Inn POS Brand Illustration 'DE Welcome Walls'
    • Premier Inn BTL Campaign 'Junior Hotel Inspectors'
    • Premier Inn E-commerce Campaign 'Comfort you can count on'
    • Premier Inn POS Campaign 'Covid 19 Clean Protect Promise'
    • Premier Inn TTL Campaign 'Rest Easy Stories'
    • Premier Inn Programmatic Campaign 'Small is Beautiful'
    • Premier Inn Product Positioning 'Next Evolution Style rooms'
    • BTL Campaign 'The Nations Favourite Christmas Markets'
    • Premier Inn Trade show marketing 'Welcome to Business'
    • Premier Inn Visual Branding Experiential 'Welcome'
    • Premier Inn Visual branding 'Ultimate Rooms'
    • Premier Inn Product Positioning 'Our Innovation Story'
    • Premier Inn Product Positioning 'The Premier Inn Bed'
    • Premier Inn Infomercial 'Payment and Booking made easy'
    • Premier Inn Product Positioning ‘Windowless rooms’
    • Premier Inn TTL Campaign 'A Great Place to Start'
    • Premier Inn F&B Campaign 'Dream Catcher'
    • Premier Inn Social Media Campaign ‘Sleep is our thing’
    • Premier Inn Editorial Campaign ‘Hidden Treasures’
    • Premier Inn Product 'SEO Wins Across Estate in FY22'
    • Premier Inn PR Campaign 'What's Occur-Inn'
    • Premier Inn Experiential 'Come on In'
    • ZIP by Premier Inn F&B Campaign 'Grab and Go'
    • Premier Inn PR Broadcast Campaign 'Paul O'Grady's Little Heroes'
    • Premier Inn Promotional Campaign '£29 Rooms'
    • Whitbread HQ Refurb Launch
    • Samsung TTL CSR Campaign 'MORE THAN TALK'
    • GFA TTL Campaign 'Team 54 | We're Ready'
    • Yota BTL Product Launch Campaign 'See things Differently'
    • BskyB Experiential 'Sky Skills Studio'
    • Bacardi One IC Campaign 'Women in Leadership'
    • Black+Decker BTL App Campaign 'Make life easier'
    • OPEL, Swatch, Nissan, BMW Experiential 'The Big Six'
    • Food Cycle BTL Fundraising Campaign 'Enabling a Charity'
    • Africa on the Ball BTL Fundraising Campaign 'We Need a Bus'
    • GUINNESS Experiential 'GUINNESS STOREHOUSE'
    • Go Native BTL App Campaign 'Neighbourhood Included'
    • NHS BTL Campaign 'Best Survival Clinic 2010'
    • The Beltico Group BTL Property campaign 'The Cliffs'
    • Home Retail Group UX/UI 'Transforming retail'
    • Jeep BTL Campaign Pitch 'Søken'
    • Jeep UX/UI 'Jeep Rules Apply'
    • Applied Arts 'H2 Design'
  • Brands
  • About Me
  • Curriculum Vitae

Premier Inn BTL Campaign 'Junior Hotel Inspectors'

Following a nationwide search, seven lucky children were chosen to become junior hotel inspectors to take over Premier Inn London Bank.

Issue
From where to go and where to stay, grown-ups are always making the decisions when it comes to family holidays. But shouldn’t the kids have their say, too? Just like the grown-ups, the breakfast menu is super important, as is the bed for a good night’s sleep and the TV for Sunday-morning cartoons. 

Insight
When you give children a platform to voice their opinions, they often have an endless list of questions to ask – and they are actually brutally honest. Kids aren’t afraid to say what they think! Seeing and hearing these opinions from kids offer up a completely different and refreshing perspective. What they see through their eyes is often completely different to how grown-ups see things. This is incredibly interesting to delve into.

Idea
In partnership with our PR agency, Golin, we crowned seven lucky youngsters as junior hotel inspectors, from 2,000 applicants aged between five and nine years old. Having visited the London Bank (Tower) hotel when it was under construction, they were then invited back once the hotel was completed to give it their seal of approval. Having been awarded the status of number-one TripAdvisor family hotel in the UK, it was the ideal location for the little ones to scrutinise.

Offering their opinions to help improve Premier Inn’s family offerings, they were armed with their very own ‘inspector kits’, including lab coats and magnifying glasses. Every aspect of the hotel was checked for its child-friendliness levels, from the welcome at reception and the breakfast menu, to the most important test – bed bounciness.

Impact
The competition announcement plus the video and imagery combined secured 49 pieces of news coverage with a reach of around 22.5-million people, nationally. The video and imagery brought the story to life, maximising social use with video views reaching nearly 200,000 on Facebook. What’s more, the link to our London Waterloo site helped promote the TripAdvisor family award.

Beatrice Vears, Head of Brand said, “Even the youngest of Premier Inn’s customers deserve a great night’s sleep, and these kids are not afraid to say what they think! Following their inspection, we’ve taken all of their feedback into consideration and will be using it to offer an even better service to families”.

Premier Inn BTL Campaign 'Junior Hotel Inspectors'

Following a nationwide search, seven lucky children were chosen to become junior hotel inspectors to take over Premier Inn London Bank.

Issue
From where to go and where to stay, grown-ups are always making the decisions when it comes to family holidays. But shouldn’t the kids have their say, too? Just like the grown-ups, the breakfast menu is super important, as is the bed for a good night’s sleep and the TV for Sunday-morning cartoons. 

Insight
When you give children a platform to voice their opinions, they often have an endless list of questions to ask – and they are actually brutally honest. Kids aren’t afraid to say what they think! Seeing and hearing these opinions from kids offer up a completely different and refreshing perspective. What they see through their eyes is often completely different to how grown-ups see things. This is incredibly interesting to delve into.

Idea
In partnership with our PR agency, Golin, we crowned seven lucky youngsters as junior hotel inspectors, from 2,000 applicants aged between five and nine years old. Having visited the London Bank (Tower) hotel when it was under construction, they were then invited back once the hotel was completed to give it their seal of approval. Having been awarded the status of number-one TripAdvisor family hotel in the UK, it was the ideal location for the little ones to scrutinise.

Offering their opinions to help improve Premier Inn’s family offerings, they were armed with their very own ‘inspector kits’, including lab coats and magnifying glasses. Every aspect of the hotel was checked for its child-friendliness levels, from the welcome at reception and the breakfast menu, to the most important test – bed bounciness.

Impact
The competition announcement plus the video and imagery combined secured 49 pieces of news coverage with a reach of around 22.5-million people, nationally. The video and imagery brought the story to life, maximising social use with video views reaching nearly 200,000 on Facebook. What’s more, the link to our London Waterloo site helped promote the TripAdvisor family award.

Beatrice Vears, Head of Brand said, “Even the youngest of Premier Inn’s customers deserve a great night’s sleep, and these kids are not afraid to say what they think! Following their inspection, we’ve taken all of their feedback into consideration and will be using it to offer an even better service to families”.

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Jane Hauldren