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JANE HAULDREN

Bethnal Green
London, E2
+44 (0)7956 843003

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JANE HAULDREN

  • Hello
  • Campaigns & Projects
    • Premier Inn TTL Campaign 'Rest easy'
    • Brand Repositioning and Identity ‘Rest easy’
    • Premier Inn Brand Guidelines 'Rest easy'
    • Premier Inn eCRM 'Revolutionising Email Marketing'
    • Premier Inn Social Media Campaign 'PI TikTok Stars'
    • Premier Inn TTL Campaign 'September Push'
    • Brand Guidelines 'Rest easy'
    • Premier Inn Experiential 'T4 Heathrow Welcome Experience'
    • Premier Inn Social Media Campaigns 'Engaging Conversations'
    • Premier Inn Editorial Campaign Timeout 'One Great Thing'
    • Premier Inn CSR Campaign 'Where's Brolly?'
    • Premier Inn Brand Identity 'ZIP by Premier Inn'
    • Premier Inn B2B Targeted Campaign ‘10%’
    • Premier Inn B2B Tactical Campaign ‘September Back to Work’
    • Premier Inn Brand Identity 'ZIP Typography'
    • Premier Inn Brand Identity 'hub by Premier Inn'
    • Hub by Premier Inn Infomercial 'Hubuddy'
    • Premier Inn TTL Campaign 'Do your thing, we’ll sort the rest'
    • Premier Inn TTL Campaign 'Take it Up a Gear'
    • Premier Inn Branded Out-of-Home (OOH) Hoardings
    • Premier Inn Ancillaries Partnership Campaign 'Hussle'
    • Premier Inn Product Positioning 'Our Innovation Story'
    • Premier Inn CSR Partnership 'Project Art Works'
    • Premier Inn CSR Campaign 'Wishing on a Star'
    • Premier Inn Influencer Campaign 'Summer Passions'
    • Premier Inn Social Media Campaigns 'Growing our TikTok following'
    • Premier Inn eCRM Campaign 'A Great Place to Start'
    • Whitbread IC Campaign 'We all need to be seen'
    • Premier Inn F&B Campaign 'Ready when you are'
    • Premier Inn Visual branding 'Ultimate Rooms'
    • Premier Inn Visual branding 'Lifestyle'
    • Premier Inn PR Campaign 'Big Day Ready'
    • Premier Inn Advertorial Campaign 'Big Day Ready'
    • Premier Inn E-commerce Campaign #TikTokMadeMeBuyIt.
    • Premier Inn TTL Targeted Campaign '1 million £45 rooms'
    • eCRM Operations 'Streamlining Workflows'
    • Premier Inn POS Brand Illustration 'DE Welcome Walls'
    • Premier Inn BTL Campaign 'Junior Hotel Inspectors'
    • Premier Inn E-commerce Campaign 'Comfort you can count on'
    • Premier Inn POS Campaign 'Covid 19 Clean Protect Promise'
    • Premier Inn TTL Campaign 'Rest Easy Stories'
    • Premier Inn Programmatic Campaign 'Small is Beautiful'
    • Premier Inn Product Positioning 'Next Evolution Style rooms'
    • BTL Campaign 'The Nations Favourite Christmas Markets'
    • Premier Inn Trade show marketing 'Welcome to Business'
    • Premier Inn Visual Branding Experiential 'Welcome'
    • Premier Inn Visual branding 'Ultimate Rooms'
    • Premier Inn Product Positioning 'Our Innovation Story'
    • Premier Inn Product Positioning 'The Premier Inn Bed'
    • Premier Inn Infomercial 'Payment and Booking made easy'
    • Premier Inn Product Positioning ‘Windowless rooms’
    • Premier Inn TTL Campaign 'A Great Place to Start'
    • Premier Inn F&B Campaign 'Dream Catcher'
    • Premier Inn Social Media Campaign ‘Sleep is our thing’
    • Premier Inn Editorial Campaign ‘Hidden Treasures’
    • Premier Inn Product 'SEO Wins Across Estate in FY22'
    • Premier Inn PR Campaign 'What's Occur-Inn'
    • Premier Inn Experiential 'Come on In'
    • ZIP by Premier Inn F&B Campaign 'Grab and Go'
    • Premier Inn PR Broadcast Campaign 'Paul O'Grady's Little Heroes'
    • Premier Inn Promotional Campaign '£29 Rooms'
    • Whitbread HQ Refurb Launch
    • Samsung TTL CSR Campaign 'MORE THAN TALK'
    • GFA TTL Campaign 'Team 54 | We're Ready'
    • Yota BTL Product Launch Campaign 'See things Differently'
    • BskyB Experiential 'Sky Skills Studio'
    • Bacardi One IC Campaign 'Women in Leadership'
    • Black+Decker BTL App Campaign 'Make life easier'
    • OPEL, Swatch, Nissan, BMW Experiential 'The Big Six'
    • Food Cycle BTL Fundraising Campaign 'Enabling a Charity'
    • Africa on the Ball BTL Fundraising Campaign 'We Need a Bus'
    • GUINNESS Experiential 'GUINNESS STOREHOUSE'
    • Go Native BTL App Campaign 'Neighbourhood Included'
    • NHS BTL Campaign 'Best Survival Clinic 2010'
    • The Beltico Group BTL Property campaign 'The Cliffs'
    • Home Retail Group UX/UI 'Transforming retail'
    • Jeep BTL Campaign Pitch 'Søken'
    • Jeep UX/UI 'Jeep Rules Apply'
    • Applied Arts 'H2 Design'
  • Brands
  • About Me
  • Curriculum Vitae

Premier Inn CSR Campaign 'Where's Brolly?'

DripDrop brolly-for-hire trial donates a percentage of rental and sales proceeds to Great Ormond Street Hospital Children’s Charity.

Issue
Umbrellas are one of the nation’s most lost items. In a survey of 2,000 UK adults, 28% admit having turned up to a work meeting absolutely soaking because they didn’t have a brolly. Despite almost a fifth of Brits owning three umbrellas, one in ten confirm having spent up to £50 on replacements.

Insight
Survey results showed that people never learn when it comes to safeguarding their umbrellas. Although over 60% of Brits own two or more umbrellas, it seems that they can’t help but lose, forget or break them – causing spur-of-the-moment brolly purchases.

Idea
As umbrellas are among the most requested items from our reception team, we decided to team up with a brolly sharing company called DripDrop. Offering sustainable brolly rental, we aimed to utilise and roll out their service in 30 of our Premier Inn hotels. In turn, helping our guests to avoid the woes of turning up to events like weddings and job interviews soaked to the bone!

The best part, 15% from each hire went to Great Ormond Street Hospital Children’s Charity.

We also designed a brain teaser to introduce our new umbrellas, where you must try and spot a single, concealed umbrella in a crowded street scene. Forget Where's Wally... how about Where's Brolly?

Impact
Our umbrellas are currently being trialled in 30 hotels, in locations that include London, Edinburgh, Manchester, Liverpool, Birmingham and York.

Premier Inn CSR Campaign 'Where's Brolly?'

DripDrop brolly-for-hire trial donates a percentage of rental and sales proceeds to Great Ormond Street Hospital Children’s Charity.

Issue
Umbrellas are one of the nation’s most lost items. In a survey of 2,000 UK adults, 28% admit having turned up to a work meeting absolutely soaking because they didn’t have a brolly. Despite almost a fifth of Brits owning three umbrellas, one in ten confirm having spent up to £50 on replacements.

Insight
Survey results showed that people never learn when it comes to safeguarding their umbrellas. Although over 60% of Brits own two or more umbrellas, it seems that they can’t help but lose, forget or break them – causing spur-of-the-moment brolly purchases.

Idea
As umbrellas are among the most requested items from our reception team, we decided to team up with a brolly sharing company called DripDrop. Offering sustainable brolly rental, we aimed to utilise and roll out their service in 30 of our Premier Inn hotels. In turn, helping our guests to avoid the woes of turning up to events like weddings and job interviews soaked to the bone!

The best part, 15% from each hire went to Great Ormond Street Hospital Children’s Charity.

We also designed a brain teaser to introduce our new umbrellas, where you must try and spot a single, concealed umbrella in a crowded street scene. Forget Where's Wally... how about Where's Brolly?

Impact
Our umbrellas are currently being trialled in 30 hotels, in locations that include London, Edinburgh, Manchester, Liverpool, Birmingham and York.

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Jane Hauldren