With 20 years of brand marketing experience across top advertising agencies and design studios, I’ve led award-winning work that blends strategic thinking with bold creativity. My work has earned 12 industry awards and contributed to 19 Hotel Brand Industry accolades.
For over eight years, I led the in-house brand marketing creative team at Premier Inn, the UK’s largest hospitality brand. I managed a talented team of designers and copywriters, delivering integrated brand campaigns, digital products, ancillary products, multi-channel marketing and immersive environments. My focus has always been on crafting seamless, insight-driven brand experiences that resonate across every customer touchpoint.
I'm driven to build brands people genuinely connect with – and to lead teams that make great work happen.
Hotel Brand Industry Awards
2018-2025: The Most Popular UK Hotel Brand | YouGov
2019-2024: Best Business Hotel Brand | Business Traveller Awards
2019-2024: Best Budget Hotel Brand | Business Traveller Awards
2023: Most Valuable UK Brands | Kantar BrandZ
2019: Certificate of Excellence & Travellers' Choice Awards | TripAdvisor
2019: Top-rated large hotel chain | Which?
2018: Best Budget Hotel Chain | Business Traveller Awards
2018: Best Midscale Hotel Brand | Business Travel Awards
2018: Best UK Midscale Hotel Brand | British Travel Awards
Industry Awards
2015: Champions for Youth Award | Youth Oskar Awards
2015: Corporate Responsibility Excellence | Peer Awards
2015: Europe’s Leading Tourist Attraction | World Travel Awards
2014: Gold Award for Internal Digital Media | IVCA Awards
2014: Best PR Communication | B2B Marketing Awards
2014: Grand Prix Overall Winner | The Drum
2014: Integrated Strategy of the Year Award | The Drum
2014: Gold Award for Internal Digital Media | IVCA Awards
2013: Award of Excellence | CIE Tours International
2013: Quality Badge | Council for Learning Outside the Classroom
2003: Outstanding Achievement | THEA Awards
2001: Design for Leisure and Environmental Design & Architecture | D&AD Wood Pencil