Issue
Home Retail Group, a leading UK retailer, faced a significant challenge with outdated and unresponsive career sites for its four brands – Argos, Homebase, Habitat and the parent group. The sites were difficult to navigate and failed to differentiate the brands, lacking a cohesive connection across the group. The company needed a solution that would engage and inspire both current and future employees, enhancing the user experience while reflecting each brand's unique identity within a unified group image.

Insight
Job hunting can be overwhelming and frustrating and an outdated career site only intensifies the stress. Candidates want to feel valued and inspired as they explore opportunities, but a clunky site can create a sense of disconnection. A seamless, engaging experience fosters an emotional connection, helping candidates envision themselves thriving within the company.

Idea
We developed modern, responsive designs that are intuitive and easy to navigate, presenting a fresh and clean approach. The user experience was streamlined to allow smooth transitions across different site sections, creating a cohesive yet distinct experience for each brand.

Impact
The launch set a new industry standard, featuring fully functional and efficient e-commerce tools that seamlessly support all four brands. This marked a significant leap forward in both user experience and brand cohesion.