JANE HAULDREN
Senior Creative Manager
Professional Summary
A results-driven senior leader with extensive experience leading integrated brand marketing, digital campaigns and innovative design solutions. Renowned for delivering high-impact, audience-centric work that drives measurable business outcomes across diverse channels. Skilled at building and guiding high-performing creative teams, I foster seamless collaboration among designers, copywriters, marketers and cross-functional partners to align with strategic goals. I manage the whole creative process – from concept through execution – ensuring work is delivered on time, on brand and to the highest standards of quality and efficiency. I thrive in fast-paced, dynamic environments where creativity and operational excellence intersect to deliver meaningful business impact.
Notable Brands & Sector Experience
Media & Technology: Apple, Samsung, BBC, BSkyB, Intel
Finance & Advisory: Barclays, Halifax, The Global Fund
Retail & Hospitality: Argos, Habitat, Aldi, Whitbread, ZIP, Hub, Premier Inn & Restaurants
Heritage & Infrastructure: English Heritage, Eurotunnel
Health & Social Impact: NHS, Amnesty International, Gibraltar FA
Core Competencies
• Creative Leadership & Team Development
• Brand Strategy & Identity
• Integrated Campaigns (Digital, Print, Experiential)
• Cross-Functional Collaboration & Stakeholder Engagement
• Customer-Centric Experience & Content Design
• Creative Workflow Optimisation
• Data-Informed Decision Making
Key Qualifications & Experience
• 15+ years of senior leadership experience driving brand growth, innovative campaigns and team success.
• Expertise in building and leading cross-functional teams, cultivating collaboration across all levels of an organisation.
• Proven success in managing multi-channel marketing campaigns that drive measurable business impact.
• Strong leadership style that inspires creativity, fosters continuous improvement and aligns teams with brand vision and objectives.
• Advanced knowledge of Adobe Creative Suite and project management platforms.
• Effective interpersonal communicator with exceptional verbal and written communication skills.
Key Achievements
12 Industry Awards: Recognised by The Drum, D&AD and IVCA for creative excellence.
19 Hotel Brand Awards: Recognised by YouGov, TripAdvisor and Traveller Awards.
100% Positive Feedback: Whitbread’s annual employee survey praised my leadership and team management skills.
Professional Experience
Whitbread Premier Inn, Hub, ZIP and Restaurants
Senior Creative Manager 09/2020 – Present
• Led, managed and mentored a team of seven creatives, driving the execution of high-impact communications.
• Spearheaded operational excellence, improving efficiency and scalability across cross-functional departments.
• Built strategic stakeholder, cross-functional and partner relationships, ensuring seamless collaboration and alignment.
• Produced multi-channel marketing campaigns, maximising reach, engagement and ROI.
• Served as Senior Brand Guardian, ensuring a consistent tone of voice (TOV) across all touchpoints and providing final creative sign-off.
Senior Design Manager 10/2016 – 08/2020
• Championed bold creative thinking across all brand communications, aligning with strategic business goals.
• Worked closely with internal insights to develop customer personas and journey-led content strategies.
• Strengthened brand awareness and drove revenue growth through impactful marketing initiatives.
• Led high-level stakeholder meetings, effectively communicating strategic creative direction.
• Delivered business-wide brand guidelines and campaign toolkits to support consistency and activation.
Previous Roles
Senior Digital Art Director / Blackbridge Communications In-house Design Studio 9/2015 – 08/2016
Senior Digital Art Director / The Maverick Group Advertising Agency 04/2011 – 07/2015
Senior Digital Art Director / Engage Works Technology Company 01/2011 – 03/2011
Marketing Specialist / Apple Technology Company 05/2010 – 12/2010
Senior Digital Art Director / Cheil Worldwide Advertising Agency 08/2009 – 02/2010
Digital Art Director / We Love Mobile Advertising Agency 02/2007 – 07/2009
Digital Art Director / Tagtext In-house Design Studio 01/2005 – 01/2006
Digital Art Director / Boy Meets Girl Advertising Agency 02/2003 – 09/2004
Digital Art Director / Euro RSCG Advertising Agency 05/2000 – 01/2003
Interactive Art Director / Imagination In-house Design Studio 02/1999 – 02/2000
Education & Qualifications
The Royal College of Art – Master of Arts in Applied Arts
Manchester Metropolitan University – Bachelor of Arts in 3D Design
University for the Creative Arts – Diploma, Foundation Studies
Technical Skills
Design & Creative: Adobe Creative Suite, Figma
Project Management: Monday.com, Trello, Float
Collaboration & Strategy: Miro, HeyOrca, Office 365
Insights & Analytics: YouGov, SEMrush