JANE HAULDREN
Head of Design and Creative
janehauldren@hotmail.com | +44 (7753) 240697
www.janehauldren.com | LinkedIn | Featured in Martech Outlook
Career Summary
Experienced and versatile creative leader with 25 years shaping high-end brands across tech, product and lifestyle. Blends visionary direction with operational rigour to lead in-house studios, elevate brand storytelling and deliver end-to-end creative across print, campaigns, digital and experiential. Skilled at balancing hands-on design with studio leadership, managing complex workflows and directing multidisciplinary teams to produce visually impactful and commercially effective work. Brings a collaborative mindset, a passion for mentoring and a proven ability to build agile, high-performing teams. Now seeking a creative leadership role to drive strategic storytelling, streamline production and champion bold, brand-led design.
Core Competencies
• Brand development and multichannel campaign execution.
• Studio leadership and workflow optimisation.
• Conceptual thinking and copywriting.
• Cross-functional collaboration and stakeholder alignment.
• Team development, mentoring and people-first leadership.
• Creative strategy aligned with commercial objectives.
• Proficiency in Adobe Creative Suite, Figma and studio management platforms.
• Delivery of high-performing creative with measurable impact.
Key Achievements
• 12 Industry Awards – The Drum, D&AD, IVCA
• 19 Brand Performance Awards – TripAdvisor, YouGov
• 100% Positive Feedback – Whitbread Leadership Survey
Professional Experience
Whitbread Premier Inn, Hub, ZIP and Restaurants – London, UK
Head of Design and Creative 09/2020 – Present
Oversee creative direction and studio operations across Whitbread’s brand portfolio. Lead the end-to-end delivery of integrated, insight-led campaigns spanning digital, print, CRM, social and environmental channels. Champion the evolution of the in-house studio – raising creative standards, refining processes and embedding a cohesive brand narrative.
• Led a multi-award-winning in-house creative team; cut time-to-market by 25%.
• Reengineered workflows, reducing production timelines by 30% and eliminating rework.
• Built cross-functional alignment to increase campaign efficiency and cohesion.
• Drove results through brand-led, high-performing creative.
Senior Design Manager 10/2016 – 08/2020
Led brand evolution through design leadership during a pivotal business transformation. Delivered integrated campaigns combining strategy and creativity to drive growth. Established scalable in-house capabilities and consistent visual identity across Whitbread’s brands and restaurants.
• Developed audience-first creative that significantly increased brand equity.
• Designed and implemented scalable brand systems, tools and guidelines.
• Aligned stakeholders around a unified strategic creative vision.
• Championed collaboration across teams and stakeholders to strengthen outcomes.
Previous Roles
Agencies incl. The Maverick Group, Blackbridge, Cheil, Engage Works, Apple, Samsung, BSkyB and Imagination
Senior Digital Art Director 2000 – 2016
• Led full-funnel campaigns across retail, tech and lifestyle brands.
• Built brands with standout content and immersive activations.
• Transformed complex briefs into award-winning, tech-enabled concepts that elevated creative impact.
Education & Qualifications
Royal College of Art – MA, Applied Arts
Manchester Metropolitan University – BA, 3D Design
University for the Creative Arts – Diploma, Foundation Studies in Art & Design
Whitbread Change Management Initiative – Contributor to Microsoft 365 Adoption & Training
Technical Skills
Planning & Collaboration: Asana, Float, Trello, Slack, Miro, MS Office 365
Design & Execution: Adobe Creative Suite, Figma
Media & Analytics: Meta Ads Studio, DoubleClick, CRM, Paid Social Tools, AI tools